Relentless Book Promotion: 3 C’s of a Book Publicity Campaign:
You’ve written your book, now what? You are an author: TRUE! But, you are now also a book promoter! That is the BOLD truth that you need to understand. As an author handling your own PR Campaign, PR success can be obtained. Here are 3 ways to ensure exposure and credibility with your PR efforts. I like to call them the 3 C’s of a Book Publicity Campaign:
Consistency – Having between one and two media appearances (radio show, TV or print) will NOT skyrocket your book to a best sellers list. As an author responsible for your own PR efforts, it will take more than a few appearances. It takes months and consistent publicity to have your media outreach efforts payoff; sometimes even longer. But, you must stick with it and be consistent. A lot of times when you see authors make appearances on major shows like the Oprah Show, Regis & Kelli & GMA; that buzz started regionally. It is critical to build the buzz around you, your hometown and then regional/statewide.
Covet local press – There are some golden opportunities to covet your local and regional press. Do not make the mistake of overlooking this opportunity. Authors all want that coveted title “New York Times Best Sellers” status. But, often times, that happens due to the local buzz and local support of regional media. People will love to cheer for you and your book success. If you get coverage, your hometown or state gets coverage too. It’s nostalgic and heart-warming for the town, the state and the author. Covet the local press and do not count them out. Both have nationwide reach.
Creative Pitch – Does your book have a current event theme? Can it be related to a business scenario currently happening in the news? What’s in the news? Be sure you know what reporters, journalists and the media is talking about BEFORE you call to pitch a story to them. For example, if your book is on “Surviving Divorce”, perhaps you pitch a story to the media during Valentine’s Day about “Four ways to love your way through divorce”. This creativity can certainly land you in the news, as most of the stories will be about “love, finding your mate, celebrating love…etc. A lot of times, the media needs a twist on a story…make it creative. Make it relevant, before you pitch.
CONGRATS on your PR efforts! Implementing these 3 C’s above will add value to your campaign approach.
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Antoinette Sykes offers a free Book Success eZine at www.TCBoutik.com [http://www.TCBoutik.com/]. She also offers consulting and holds Book Publicity events. About Author: Antoinette Sykes is a PR expert, speaker and coach operating a boutique PR agency that focuses on authors and event PR.
TC Boutik offers a unique marketing and PR service for authors and writers that is sure to garner maximum exposure and ultimately sell books! TC Boutik is with you from the onset to assist you getting the word out. We offer strategies to help you build your fan following and readership; while strategically aligning you with the media, audience, and others who want to know more about your message and your book