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Sending Books As Part Of Your Book Publicity Efforts

Book PR is not rocket science, but experience and knowledge definitely do wonders. Many authors choose to do their own book publicity and in doing so, they resort to simply sending out mass mailings and emails.

Yes, sending out your book (AKA a galley) is definitely an effective way to get the word out on your book. However, countless authors and publishers are faced with budgetary constraints and cannot afford to send hundreds of galleys blindly in hopes of reviews and mentions in the media.

The challenge is not entirely about how many books to send, but to whom to send the galleys to, how and even when– as media contact knowledge and timing is everything. This is one reason why a caring, quality book publicist is an asset–but not a requirement

How does one decide how many galleys to send to media?

Some larger, established publishing houses send out hundreds of sets of galleys while small publishers and authors send– let’s say, fifty in total. Although sending as many galleys as possible seems like the best option, large budget or not– the money you spend doing so is always a factor. This is when expertise is very beneficial. You see, when a public relations firm comes into play, they usually will know best due to their experience with contacts’ preferences and past habits. They can work within your budget (large or small) to maximize your mailings’ outcome.

Sometimes media contacts don’t even need to receive a galley. It depends. A press release sent via fax with a solid pitch can suffice… at other times, an EPK and an emailed pitch can do the trick. Or if you know the contact well enough, or feel confident that your pitch is all someone needs to hear–go ahead and make the call! My experience has told me however, that book reviewers want something to read.

It all depends on the contact’s needs–and a book publicist can know all about them. Publicists really do have an upper hand. One step further, PR firms know the right contacts who will review your book. Sending a galley, no matter how great it is, will not get your book featured if you’re sending the galley to the wrong editor. PR firms have extensive databases with notes that will help them not only locate the right contact, but pinpoint when and how to contact these specific individuals.

You don’t have to have a publicist, book publicity can be done on your own–it just depends on your needs, goals, time constraints, patience, talent and preferences. If you decide to go at it alone–perhaps consider a book PR consultant for an hour. The advice you get will save you more time and money than the cost of the consultation. Whether you choose to reach out for help or not, do yourself the favor and take the time to do your homework. It is well worth the effort in the end.

Use the 3C’s to Gain Book Publicity

Relentless Book Promotion: 3 C’s of a Book Publicity Campaign:

You’ve written your book, now what? You are an author: TRUE! But, you are now also a book promoter! That is the BOLD truth that you need to understand. As an author handling your own PR Campaign, PR success can be obtained. Here are 3 ways to ensure exposure and credibility with your PR efforts. I like to call them the 3 C’s of a Book Publicity Campaign:

Consistency – Having between one and two media appearances (radio show, TV or print) will NOT skyrocket your book to a best sellers list. As an author responsible for your own PR efforts, it will take more than a few appearances. It takes months and consistent publicity to have your media outreach efforts payoff; sometimes even longer. But, you must stick with it and be consistent. A lot of times when you see authors make appearances on major shows like the Oprah Show, Regis & Kelli & GMA; that buzz started regionally. It is critical to build the buzz around you, your hometown and then regional/statewide.
Covet local press – There are some golden opportunities to covet your local and regional press. Do not make the mistake of overlooking this opportunity. Authors all want that coveted title “New York Times Best Sellers” status. But, often times, that happens due to the local buzz and local support of regional media. People will love to cheer for you and your book success. If you get coverage, your hometown or state gets coverage too. It’s nostalgic and heart-warming for the town, the state and the author. Covet the local press and do not count them out. Both have nationwide reach.
Creative Pitch – Does your book have a current event theme? Can it be related to a business scenario currently happening in the news? What’s in the news? Be sure you know what reporters, journalists and the media is talking about BEFORE you call to pitch a story to them. For example, if your book is on “Surviving Divorce”, perhaps you pitch a story to the media during Valentine’s Day about “Four ways to love your way through divorce”. This creativity can certainly land you in the news, as most of the stories will be about “love, finding your mate, celebrating love…etc. A lot of times, the media needs a twist on a story…make it creative. Make it relevant, before you pitch.

CONGRATS on your PR efforts! Implementing these 3 C’s above will add value to your campaign approach.

You have permission to reprint this article with this required author credit:

Antoinette Sykes offers a free Book Success eZine at www.TCBoutik.com [http://www.TCBoutik.com/]. She also offers consulting and holds Book Publicity events. About Author: Antoinette Sykes is a PR expert, speaker and coach operating a boutique PR agency that focuses on authors and event PR.

TC Boutik offers a unique marketing and PR service for authors and writers that is sure to garner maximum exposure and ultimately sell books! TC Boutik is with you from the onset to assist you getting the word out. We offer strategies to help you build your fan following and readership; while strategically aligning you with the media, audience, and others who want to know more about your message and your book

7 Book Publicity Tips for Authors and Small Publishers

The biggest mistake authors make when trying to get free publicity is pitching either themselves or their books.

Don’t pitch authors! Pitch issues. Don’t pitch books! Pitch entire shows.

Example: If you wrote a book about how children of divorced parents suffer long-term effects well into adulthood, don’t try to entice TV producers with the book. Entice them with an entire show around the topic of “Children of divorced parents: Do they ever recover?” Then suggest two or three other guests who tie into your topic and could be interviewed, preferably someone who is on the other side of the issue. If you can do that, you’ve just given producers an idea for an entire show, and they’re more likely to bite because you’ve done their work for them.

Here are 6 more book publicity tips:

–Be sure you have a good quality professional photo of yourself. I’m amazed at the number of authors I write stories about who don’t have photos I can use.

–Use a “tip sheet” in your media kit that ties into your topic. Example: You write a book about how to discipline children. Your tip sheet might be something like “9 Tips for Calming Your Child’s Temper Tantrum.” Each tip should be no longer than one or two short sentences. The media love these tips because they can reprint them as a sidebar to a longer story. See Special Report #16: How to Write Tip Sheets That Catch the Media’s Attention

–If you have a website, place the author’s photo and updated contact information at the site. Sometimes when trying to contact an author, I go to their website and then search in desperation for contact info.

–Don’t be afraid of controversy when it comes to book promotion. The more controversial you are willing to be, the greater your chances of coverage by the media, particularly broadcast. Radio shows in particular don’t want only light. They want heat.

–The author should write an opinion column taking a strong stand on one side of a controversial issue that ties into the topic of the book. Then target the column to the publication that is read by people who you want to buy your book.

–If you want to get into a particular publication, call the advertising department and ask for a copy of their free Editorial Calendar. This is a listing of all special sections and topics planned for the year. Review the calendar and find a specific issue where your topic would be a good fit. Then call the publication, ask for the name of the person who edits that section, and write or e-mail them with your story idea. Do this several months before the publication is printed.

Most importantly, unless you are contacting the book reviewer, most media people don’t care what’s between the covers of your book. They DO care about what’s inside your head, your expertise, and how you can help them. Remember that, and you’re well on your way to lots of free publicity.

3 Steps to Gaining Book Publicity for Independent Publishers

Self-publishing a book might be a hard nut to crack but it is not impossible. It requires a lot of time and effort on your part, but then, doesn’t everything successful does? Whether you take the traditional route to publishing or decide to self-publish a book, marketing and book publicity is in your hands. It doesn’t get any easier either way for aspiring authors, but self-publishing offers more pros than cons, provided you are dedicated to make it up the success ladder.

Let’s find out how to gain publicity for your book as an independent publisher:

1. Find Your Audience

You’ve written a book, great. Have you found your audience or has it found your book to give it the air it needs? Most first time authors feel dejected because of low sales or not being able to attract the right audience for their books. The question is: are you targeting the right audience at the right place? Today, social media plays a big role in marketing and publicity and you should choose the right channels to market your book and find out where your target audience resides in the online world, to get their attention.

2. Strategize your Online Publicity Campaign

Online publicity has evolved lot more than what it was a couple of years ago. Today, you need to engage your audience, which can be particularly critical when you are just starting out. Map out your online publicity campaign and make sure you follow it through. A few posts on a few social media channels will not do the job. Pitch for reviews, offer giveaways, and hand out free book samples and guest book blogs at other sites.

Remember that it’s a long road but not one that you can’t travel. Once at the end of your journey, you will realize how much you have learned, and find better ways to market your subsequent books.

3.Get Connected

As you are starting out, you may want to balance your professional and personal character. The idea is that you also need to get connected to your audience and prospective readers on a personal level. Be available and share your personal thoughts on your social media channels. When readers feel that a new author cares for his readers, it is more likely that they will be interested in reading your work. Many online book publishing companies help self-publishers to publish and design their books using their free tools.

If you aspire to become an author and earn fame, remember that it’s a lonely road to the top, but one that you shouldn’t mind taking. Book publicity is critical to selling your book, and when selecting an online publisher, you must choose carefully. For instance, check out instantpublisher.com. They help their authors by listing the first 20 pages of their book on a website, which is frequently visited by publishing companies and book brokers. Who knows you might just land a deal?

Book Publicity – How to Create an Online Media Kit

In your author and book publicity activities, it’s critical to make it easy for journalists, talk show producers and other influencers to quickly find everything they need to know about you and your book. One of the best ways to do that is to create a page for the media on your website and blog.

Online author and book publicity pages are called by several names, including media room, media kit, press room or press kit, or they are simply labeled as Media or Press on the site’s navigation menu. On some sites, the media page is accessed through a link from the About page of the site. Whatever you call your book publicity page, just make sure it’s clearly marked and easy to find from any page on your site.

Remember, your media page isn’t just for the media – it’s a great place to showcase your credentials and biographic information for a variety of author and book publicity purposes. For example, you can link to your media page when introducing yourself to bloggers, potential clients and potential partners.

Sandra Beckwith, a former award-winning publicist who now teaches authors how to generate media attention, advises imagining what questions journalists would ask about you and your book and making sure they can find the answers to those questions in your media room. “You want to make sure you’re providing the information they want in a format they’re familiar with,” she says. “That means you want to present that information in a factual way without hyperbole or exaggeration.”

Here are some of the most important elements to include on your book publicity page:

• About the Author – You might create two bios, a short one of about three sentences (imagine a radio announcer introducing you) and another bio about half a page long.

• About the Book – Summary of your book, written in a news style without marketing hype.

• Praise/Endorsements/Reviews – Feature any celebrity quotes prominently.

• Awards – Book awards and awards received by the author.

• Author Photos – High resolution version for print and low resolution for online use. Include a caption beneath your photo listing your credentials or author tagline.

• Book Covers – High resolution for print and low resolution for online use.

• Contact Information – Make this easy to find, include email address, phone number, and address if applicable.

Other elements commonly found on author and book publicity pages include:

• Complete Press Kit – One page or document containing all of your media information in one place.

• In the Media – Provide links to previous media coverage that you’ve received. If you have appeared in any major print or broadcast media, include their logos prominently on your media page.

• Audio and/or Video Clips – Short audio or video clips of you (preferably being interviewed) allow potential interviewers to hear or see you in action.

• Interview Topics – A list of topics you can speak about.

• Sample Q & A – Radio stations, in particular, will appreciate using questions you provide for an interview

• Article Topics – A list of topics you can write about and/or suggested angles for feature stories about you. You might even provide pre-written stories or tips for the media to use.

• Fact Sheet – One-page document with pertinent facts about your industry or book topic.

• Press Releases – Links to online versions of press releases about you, your book or business.

• Media References – Nice quotes from media who have interviewed you or worked with you.

• Clients Include – If you’re a consultant, you might want to post a list of important clients (with their permission) and a few testimonial quotes from clients.

Many online book publicity pages contain downloadable documents in PDF format, but Sandra Beckwith advises just putting the text of your media materials on a web page and letting people copy and paste from there. Even when it’s convenient to copy or download your book publicity materials from your website, some people will still want you to email information to them or even send a printed media kit.

Your online author publicity page is a great promotional tool. If you don’t already have a media page on your site, get started now – you can always add to it over time. If you do have a media page, now is a good time to review and enhance it.