Below I have listed 10 strategies you can use to jump start a good book publicity campaign.
Contact the press immediately if your topic is making headlines. Ask not have not. You’d be surprised how many times you will be taken up on your offer to participate as an expert for an article or news story when you just ask.
Host your own radio show. This is easier than it sounds. Blog talk radio is an excellent starting point for getting a radio show off the ground. Your show can be talk radio where you interview people who have stories or information related to the topic of your book. Or, you can come up with 15 minute messages related to topics in your book.
Start your own free local cable access television show. This too is easy and every major city should have the resources to help you with this endeavor
Speak for local civic groups and announce in their newsletters. You may even want to have a fundraiser or donate some of the proceeds from your book to their causes.
Write and send press releases regularly. If this is something you are not familiar with, there are many valuable resources on the internet that can help you develop a good press release. Once written, you will want to send it to the many free press release companies online. You will also want to send the releases to local media.
Write articles for newspapers and magazines. Again you’d be surprised how receptive these audiences can be. Magazines and newspapers are always looking for well written articles that address issues of concern to them.
Call in to talk shows and participate in their discussions. This gives listeners insight into your persona. It is a great tool for building a following.
Contact radio shows and television shows and suggest stories in your area of expertise. The first time I did this I landed a guest spot on a local television show on a major network.
Add media contacts to your newsletter distribution list. Content from your newsletter may lead to an appearance on a show or an invite to be a guest columnist
Monitor writers forums for source requests. Writer’s forums are a great place to learn about opportunities in your field.
The key is not to be afraid and to move forward with determination. It will pay off in the long run.
Cheryl Lacey-Donovan is an author, educator, and inspirational speaker. Cheryl is also the host of Worth More Than Rubies an internet radio talk show that airs on blogtalkradio.com. She has been a mentor for Christian Women Today for one year and is the founder of Imani Enterprises Unlimited.