Has your book won an award? Make the most of it by letting people know this through publicity. It ‘s not just for awards; any honors or favorable mentions by other organizations are cause for your publicity. Books only have 4 months in which they are considered new. That is why many of the business writers put out at least one book a year. If you have reached the top of the bestseller list, putting out books more often is a good idea. If you have reached the bestseller list, you will want to wait before putting out the new book, so that you do not knock your own book off the Top of the list.
I have talked to many business owners who have won awards or their book has been honored and they never bothered to do their own publicity about it. You have to blow your own horn. You can hire someone or delegate someone in the office to do it, but it’s a task that must be done. Being an Amazon best seller is to be noted on your bio also. It helps to have a large following for your book and good sales but it is not required. You could assign an assistant to research appropriate book contests for your book. By reading other book press releases before you book comes out you can begin to make a list. You will have to send them books. This needs to be added to your marketing budget. This is why I say publicity is marketing cousin. Both of them need to have a budget in your business. Once your award is won, contact your local paper to let them know. They love their hometown people and want to write about good news from their own community. The smaller the town, the better chance you have at getting an article written. Be sure to mention where they can get the book locally. You will have the local independent books shops happily displaying your book and even the article because they too are mentioned it in. The chain retail stores only display books they are paid extra to display. If you have a good relationship with the manager, you may get them on board. It never hurts to ask.
The award should be added to your bio and book description. Get the logos that represent the award and add them to your website. Make the most of any honors you receive about your book.